Search Engine Optimization

Search Engine Optimization (or SEO) has changed in the last handful of years. Gone are the days of paying “a guy” $50, instantly getting hundreds of backlinks, and watching your search engine rankings sky rocket. Google has made major strides with the Penguin, Panda, and Hummingbird updates to eliminate spam and make semantic search more important than ever.

Our process for SEO is much more than just optimization. Our methods are completely Google-safe, and forward thinking.

On-Site Optimization

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We begin your campaign with a rigorous audit. We dive into the technical aspects of your site, scour your source code, and diagnose server errors. We crawl your site looking for the proper meta tags, authorship or publisher markup, canonical URLs, open graph markup, schema.org markup, and much more.

Why stop there? We also audit your competitions sites. By better understanding the makeup of their websites, we can better formulate a plan to outrank them.

Technical SEO

Keyword Research

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After our technical SEO analysis is complete, we begin our keyword research. We work together to define what keywords are important to your business and your industry, and what keywords will produce the most leads and best chances for conversions.

Keyword optimization is an aspect of SEO that has changed over the years. Keyword stuffing or hiding keywords on your website are no longer options. Logically working your keywords into your copy in a way that search engines won’t consider spam takes subtlety and savvy.

Keyword Research

Analyzing Performance

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It’s very rare that a marketing campaign is perfect the first time around, which is why analysis is so important. We continually monitor your search engine rankings and organic search traffic, looking for areas that could be improved. With this data in hand, we tweak and update our campaign until we’re confident that it’s running at peak efficiency.

We will provide you detailed reports all along the way, so you’ll be kept up-to-date on our campaigns progress.

Analysis

Our Approach

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We’re always looking for new, interesting, and sustainable ways to improve your search engine rankings. Because search engines are constantly updating their algorithms, we’re constantly fine tuning our methods to make sure you’re always in a position to succeed. Our process is always forward thinking, and we’ll always put your long term goals ahead of short term gains.

Our Process