Content Marketing

Content is king. Content is your ‘About’ page, your blog posts, your landing page, the eBook you created, your print flyers and catalogs. Content is everything that goes into your website and marketing campaigns. Content is your voice and your personality.

Your content is your direct line of communication with your customers. We’ll help you create a content strategy that promotes engagement and inspires action. By involving your customers in the conversation, your building your brand, promoting your products or services, and gaining exposure.

Content is also extremely important to any search marketing campaign we run. Ranking in search engines organically is becoming increasingly difficult, and content continues to play an large role. By creating content for people, but perfecting it for search engines, we’re able to drive engagement while also gaining ground in search engines.

Content Strategy

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An effective content strategy is the key to most marketing campaigns we run. Unfortunately, however, content doesn’t create itself. We’ll work with your existing content team to come up with a strategy to improve your existing product and workflow, or we’ll make recommendations on how to get your content creation process off the ground.

We’ll work with you to create a content strategy that works for your industry. By consulting with influencers in your niche, and building on our past experiences, we’ll come up with a plan specifically designed around your business and your industry.

Content Strategy

Blogging

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Blogging often has a bad reputation, or is thought of as a waste of time. We couldn’t disagree with those sentiments more.

Blogging is the most effective way to drive interest and engagement (not to mention traffic) to a new website, or one that is lacking in authority. By blogging, we’re introducing a human element to your business, and showing your customers and potential customers your personality.

Blogging is also an efficient way of meeting and interacting with influencers in your industry. By citing industry experts, interviewing them, asking them to review your product, and so forth – we’re able to increase exposure for your brand, while simultaneously creating linkable assets that will help us increase your rankings in search engines.

Blogging

Social Media Content

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Social media marketing is often considered a completely separate marketing channel than content marketing. At some businesses and agencies, it’s actually managed by a separate group of individuals, or completely different department altogether. At Inbounderish, we intertwine all our content efforts into one content strategy.

Creating content for social media is different than blogging or writing eBooks or whitepapers. Social media is a place to engage with customers, manage your company reputation, assist customers looking for support, and entertain potential customers. Tailoring your content for your audience is vital.

Social Content

Our Approach

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We’re always looking for new, interesting, and sustainable ways to improve your content strategy. Our content marketing campaigns allow us to get ready for the storm ahead, so we can weather it and come out ahead on the other side. At Inbounderish, we believe in the cliche that content is king, and we use content as the backbone for every campaign we run.

Ultimately, you are the stake holder in your website. We want you to be comfortable with the direction we’re taking, and give us your input. It’s not uncommon for our clients to know more about their industry than we do, and we don’t pretend to be market experts (unless we are!). We welcome your feedback and direction. Our end game is to make sure that you hit your goals and increase revenue.

Our Process